Puerto Rico News » Juancos News Puerto Rico » Juancos » Tourism: Puerto Rico’s Comeback: How ‘Boricua’ Is Driving Tourism
Puerto Rico's "Live Boricua" campaign has helped revitalize tourism. The #CoverTheProgress campaign generated 14.5 million media impressions and laid the groundwork for three back-to-back years of ...
News Puerto Rico » Juancos » Tourism: Bad Bunny is making Puerto Rico the hottest trip of 2025
Bad Bunny's music and promotion of Puerto Rico have transformed the island into a desirable travel destination. The focus of tourism is shifting from transactional trips to transformative experiences.
News Puerto Rico » Juancos » Tourism: Who gets to brand Puerto Rico: Its tourism agency or its biggest star?
The Puerto Rican rapper Bad Bunny is one of the biggest stars of the music world. After becoming Spotify’s most-streamed artist for three years in a row – the first and only artist ever to do so – he ...
News Puerto Rico » Juancos » Tourism: ‘Shop local’: Bad Bunny brings tourism surge to Puerto Rico
A group of people take a selfie in front of a mural at La Placita de Santurce in San Juan, Puerto Rico on May 12, 2025 – Copyright AFP Ricardo ARDUENGO The day ...