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Puerto Rico , Wednesday 09 September 2026

News Puerto Rico » Juancos » Tourism: Puerto Rico’s Comeback: How ‘Boricua’ Is Driving Tourism

News channel or source: https://www.forbes.com/sites/charlesrtaylor/2024/03/25/puerto-ricos-comeback-how-boricua-is-driving-tourism/
Published on: Monday 25 March 2024

Puerto Rico's "Live Boricua" campaign has helped revitalize tourism. The #CoverTheProgress campaign generated 14.5 million media impressions and laid the groundwork for three back-to-back years of ...

News Puerto Rico » Juancos » Tourism: Bad Bunny is making Puerto Rico the hottest trip of 2025

News channel or source: https://www.usatoday.com/story/travel/columnist/2025/07/20/bad-bunny-puerto-rico-tourism/85275610007/
Published on: Saturday 19 July 2025

Bad Bunny's music and promotion of Puerto Rico have transformed the island into a desirable travel destination. The focus of tourism is shifting from transactional trips to transformative experiences.

News Puerto Rico » Juancos » Tourism: Who gets to brand Puerto Rico: Its tourism agency or its biggest star?

News channel or source: https://theconversation.com/who-gets-to-brand-puerto-rico-its-tourism-agency-or-its-biggest-star-248825
Published on: Sunday 23 March 2025

The Puerto Rican rapper Bad Bunny is one of the biggest stars of the music world. After becoming Spotify’s most-streamed artist for three years in a row – the first and only artist ever to do so – he ...

News Puerto Rico » Juancos » Tourism: ‘Shop local’: Bad Bunny brings tourism surge to Puerto Rico

News channel or source: https://www.digitaljournal.com/article/shop-local-bad-bunny-brings-tourism-surge-to-puerto-rico/
Published on: Wednesday 16 July 2025

A group of people take a selfie in front of a mural at La Placita de Santurce in San Juan, Puerto Rico on May 12, 2025 – Copyright AFP Ricardo ARDUENGO The day ...