Puerto Rico News » Lares News Puerto Rico » Lares » Tourism: Puerto Rico’s Comeback: How ‘Boricua’ Is Driving Tourism
Puerto Rico's "Live Boricua" campaign has helped revitalize tourism. The #CoverTheProgress campaign generated 14.5 million media impressions and laid the groundwork for three back-to-back years of ...
News Puerto Rico » Lares » Tourism: What Makes Puerto Rico the Jewel of the Caribbean
From the cobblestone streets of Old San Juan to the rugged trails of the Cordillera Central, the island is so much more than a place to fly and flop.
News Puerto Rico » Lares » Tourism: Who gets to brand Puerto Rico: Its tourism agency or its biggest star?
The Puerto Rican rapper Bad Bunny is one of the biggest stars of the music world. After becoming Spotify’s most-streamed artist for three years in a row – the first and only artist ever to do so – he ...
News Puerto Rico » Lares » Tourism: As Tourism Surges, Puerto Rico Touts Its Untouched Corners
Puerto Rico is having a major tourism moment, and the numbers make that clear. Discover Puerto Rico says the island welcomed 8.1 million visitors in 2025, up 8 percent from the year before. At the ...
News Puerto Rico » Lares » Tourism: Everyone’s vacationing in Puerto Rico. Can the island handle it?
Puerto Rico's tourism industry is booming, but it's causing environmental and cultural concerns. Efforts are underway to promote tourism beyond San Juan, encouraging visitors to explore the entire ...