Puerto Rico News » Pantillas News Puerto Rico » Pantillas » Tourism: Puerto Rico’s Comeback: How ‘Boricua’ Is Driving Tourism
News channel or source: https://www.forbes.com/sites/charlesrtaylor/2024/03/25/puerto-ricos-comeback-how-boricua-is-driving-tourism/
Published on: Monday 25 March 2024
Puerto Rico's "Live Boricua" campaign has helped revitalize tourism. The #CoverTheProgress campaign generated 14.5 million media impressions and laid the groundwork for three back-to-back years of ...
News Puerto Rico » Pantillas » Tourism: Who gets to brand Puerto Rico: Its tourism agency or its biggest star?
News channel or source: https://theconversation.com/who-gets-to-brand-puerto-rico-its-tourism-agency-or-its-biggest-star-248825
Published on: Monday 24 March 2025
The Puerto Rican rapper Bad Bunny is one of the biggest stars of the music world. After becoming Spotify’s most-streamed artist for three years in a row – the first and only artist ever to do so – he ...